Like so many people I have been advised to blog frequently. To be frank, up until recently I did not blog because I felt it was too time consuming with questionable results. A few weeks ago I started blogging twice a week and have been very pleasantly surprised by the outcome.
I have a LinkedIn account and typically 5 or so people would search for me over a 12-18 day period. Since I have been blogging, the frequency has increased dramatically to roughly 5-7 times in 3-5 days. The number of hits on my website has also increased which is very encouraging.
There are several steps I use to publish my blogs. First, I post it on my website. Then I get the URL for it, post it on my LinkedIn account, and simultaneously to both my Twitter and Facebook accounts. Finally, the blog is used as an article in my newsletter and also to start discussions in several of my LinkedIn groups. It’s amazing that one document can have so many different channels for exposure.
I have found that once I got into the habit of blogging it took me less and less time to write a good blog (My most recent blog took about 30 minutes to write and spell check). In my opinion, blogging is no longer an option. It is a requirement. I wholeheartedly recommend doing it because there is a very high return for the amount of time invested!!